Do internal links help with SEO rankings?

Yes, internal links play a crucial role in improving SEO rankings. Here's how they help:

1. Improved Crawlability
   Internal links help search engines crawl your website more effectively. By linking related pages together, search engines can discover and index more content on your site, which can lead to better rankings.

2. Better User Experience
   Internal links guide users to other relevant content on your website, enhancing their experience. A well-structured internal linking strategy can reduce bounce rates, which is a positive ranking factor for SEO.

3. Distribute Link Equity
   Internal links help distribute "link equity" or "link juice" across your website. By linking to important pages, you ensure that these pages receive more authority, which can improve their SEO performance.

4. Keyword Relevance and Context
   When you use relevant anchor text in internal links, it helps establish the context of the linked page. This can reinforce the page's relevance for specific keywords, helping it rank better for those terms.

5. Reduced Bounce Rate
   Internal links encourage users to explore more pages on your website, leading to a longer time on site. A higher engagement rate signals to search engines that your content is valuable, which can positively impact rankings.

6. Increased Visibility for Important Pages
   By linking to important pages through internal links, you increase their visibility and make them easier for both search engines and users to find, which can boost their ranking potential.

7. Enhanced Site Architecture
   A well-organized internal linking structure creates a logical flow across your website, helping both users and search engines navigate your content. Clear site architecture is beneficial for SEO.

In conclusion, internal links are an important part of a solid SEO strategy. They help improve crawlability, user experience, and overall site authority, all of which contribute to better rankings in search engine results.